Episode 25 – Electrician’s Need Websites

Let’s face it, all attention is on the web these days.  There’s not a lot of people (other than your grandmother) who still uses a phone book, or reads reader’s digest.  Everything is online.  All peoples’ eyeballs and ears are online in some sort of fashion.  If you’re a business and you don’t have an online presence, you’re invisible.

If you have been doing business for 25 years and have been able to turn yourself to strictly word-of-mouth, then this does not apply to you.  But for those of us coming up, word of mouth will come over time.  Until then we have to climb to the top for attention.

Your website should be your core.  You need to have a home base so that people can find you when they’re searching for you.  More often than not they will not end up finding your website unless they see you on another website and they click the link to go to your page.  If you have a presence on Yelp, Google, Yellow Pages, Facebook, Twitter, Angie’s List, Home Advisor, Thumbtack, Houzz, Bing, Instagram, etc…then it is a lot easier for people to trip over you while browsing.  Once they do, often times the first action they’ll take is click to go to your website.  A lot won’t, instead they’ll just click your phone number and call you.

This brings up mobile optimization.  Make sure that your website is optimized for smart phones.  Most Squarespace and WordPress templates are already set up for this so you’re already good to go once you get the site created.  People spend more time and do more on their handheld devices than they do on their desktop computers these days.  My volume is about 75% mobile and 25% desktop currently.

If you’re an electrician people are going to be searching your location + the word “electrician” so make sure you get your site listed in the google maps rankings.  Get good reviews too, this helps rankings.

Please leave comments and let me know what you think of the episode!

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LiveWire Electrical – This Week In Review – 7/1/17

Here’s some clips of some of the jobs we were on this week.  I’m trying to record more often so I can put together some videos of us out in the field.  I’d like to show everyone the type of work we’ve been getting and how we do what we do.

We’re an Austin, Tx based Electrical Contractor that specializes in troubleshooting and problem solving.  We offer 24-hour emergency service.  We do much more than that, but service work is really what we enjoy and excel at.

We also do a ton of remodels, tenant finish-outs, commercial new construction, residential new construction, solar, EV charging stations, and additions.

For more info please visit http://www.livewire-electrical.com

LiveWire Electrical Commercial

LiveWire Electrical Services is an electrical contracting company based in Cedar Park, Tx that serves the greater Austin area.  We specialize in troubleshooting, diagnostics, and solving problems.  We also do remodels, additions, new construction, residential, and commercial but our passion lies in being detectives.

We place a lot of importance on aesthetics and we care about the work we do.  We do this because we love doing it, not just for a paycheck.  We’re passionate about the science behind electricity and the logic in which circuitry is strung together.

Next time you’re in dire need of an electrician who can solve the problem at hand rather than just patch over it…give us a shout!

http://www.livewire-electrical.com

 

Episode 12 – Creating a Facebook Video Ad

Facebook is so popular today that most of the world’s attention is spent in the platform all day, every day.  Its simply where the attention is at right now.  Nobody watches TV ads, radio spots, or watches for billboards anymore.  Attention is on that touch-screen device in your pocket…and mostly on Facebook.  So developing ads around that platform, while it’s incredibly cheap to do so, is a very good idea.
In this episode I show you the software I use to edit video, create images/logos, and even put the finalized full-length commercial (ad) in the video for you to see my final product.  Afterwards, I go into Facebook on my desktop and record myself setting up the ad and targeting a specific audience.  Please let me know what you think, or if you have any suggestions of what I should do differently.
Please SUBSCRIBE to our YouTube Channel as well as our podcast on iTunes and Stitcher!  Just search Journey 2 Master
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Episode 8 – MID MAY UPDATE (Rentals, Facebook Ads, Organization, and Hiring)

In this episode I show off the new fancy ride I’m stuck with for the next two weeks as well as talk about some of the things that have been going on since the last episode.

Well it just so happens that a few months back I got into a wreck in downtown Austin.  It was not my fault!  I’m an only child so nothing is ever my fault!  Ok, ok…it was 100% my fault.  I was following too closely and I know better than that.  I have a commercial driver’s license too, so any accident goes on my record and it’s not a good thing.  Regardless, I now have a Nissan Titan that winks at you!

I have commercial insurance so it wasn’t a big deal, but we’ve been so slammed for the past couple months that I haven’t had a single day off to take care of it.  Finally I took a day off and went to a local shop to get it taken care of.  They gave me a schnazzy new 2017 Ford Expedition to tear up in the mean time!  I got a call today that said it will take 2 weeks to fix everything lol.  So this poor expedition is going to be ripped to shit when I give it back to them.  Good thing I paid the extra “shit happens” insurance to Enterprise.

Other than that I talk about Facebook advertising, Home Advisor, Houzz, organization and structure to running the office side of things, and the decision I made to hire another guy.  Let me know what you think.

Please SUBSCRIBE to my YouTube Channel as well as my podcast on iTunes and Stitcher – Just search Journey 2 Master.

Vlog: http://www.journey2master.com
Company: http://www.livewire-electrical.com

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Episode 7 – Angie’s List/HomeAdvisor Merger And What It Could Mean For Contractors

In this episode I talk about how a new electrical contractor should go about getting the best pricing on their materials by sitting down with their local supply houses.

As an electrical contractor you should be getting lower prices than the average person off the street, and the only way to do that is to talk to the manager at your electrical supply house of choice and ask them what you can do to get specialized pricing and/or rebates from the manufacturers of the equipment they sell.

A lot of times you can just start a cash account and pay for materials as you need them and the supply house will give you better pricing, but sometimes you have to open a credit account to get their rebates. The manufacturer offers lower pricing to the supply house based off of your purchasing volume, so sticking with one or two main supply houses will benefit you in the long run.

I also talk about maintaining an excellent relationship with your supply house. Having a great relationship with your supply houses makes them more likely to go to bat for you when you need something. It also makes them want to work harder for you to keep you coming back and buying more.

Please SUBSCRIBE to my YouTube Channel as well as my podcast on iTunes and Stitcher – Just search Journey 2 Master.

Vlog: http://www.journey2master.com
Company: http://www.livewire-electrical.com

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Episode 3 – How To Make The Phones Ring

ABOUT THIS EPISODE:

Well its April, we’re 7 months in and we’ve gained a lot of knowledge of many of the paid services out there to advertise your business through. We’ve tried most of them, but there are still a few we need to test.

In this episode we talk about the different paid lead services we’ve used since inception and which ones are worth the buck. From Angie’s List, to Home Advisor, Yelp, Yellow Pages, Houzz, Facebook, AdIQ, Google AdWords, and Yodle – we’ve tried them all. I talk about the pros and cons, and who we’ve liked using but most importantly which one makes the phones ring! Starting your own electrical contracting company requires paying money to be seen by customers. There’s no getting around it until you get to the point where you can work from straight referrals.

I’m here to teach and be taught. I’m documenting my journey from becoming a Master Electrician to growing an electrical contracting company from scratch.

Please like, comment, share, or DM me if you have any thoughts or would like to get in touch.  If you like this podcast PLEASE SUBSCRIBE and LIKE my videos on YouTube.

LISTEN TO AUDIO HERE:

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